✦ Custom formulation available for indie beauty brands — low minimums, premium results. ✦
TXWNBS
Texas Wholesale Natural Beauty Supplies
Custom Formulation Services

Your Vision.
Our Formula.

With over 14 years in the beauty industry, our team brings professional cosmetic formulation expertise to indie beauty brands. From semi-custom to fully custom — we build the formula, you build the brand.

Submit a Formulation Inquiry → View Fast Track™ Private Label

Formulation Services

Choose the level of customization that fits your brand and budget

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Semi-Custom Formulation
Start with one of our proven base formulas and customize it to fit your brand — scent, additives, viscosity, and more. Ideal for new brands and Fast Track™ clients.
  • Choose from 40+ proven base formulas
  • Custom scent selection (FREE with bulk)
  • Additive customization available
  • Low minimums — perfect for startups
  • Fast turnaround time
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Custom Formulation
Work directly with our bench chemist to develop a completely unique formula built from scratch for your brand. For serious beauty entrepreneurs ready to stand out.
  • Original formula development
  • Ingredient selection consultation
  • Performance and stability testing
  • INCI ingredient list provided
  • Formula ownership options available
  • Scalable for larger production runs
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Business Development Consultation
Not sure where to start? Our 2025 Indie Beauty Biz Consultation covers everything from product selection to brand strategy, pricing, and growth planning.
  • Product line strategy
  • Pricing and margin guidance
  • Branding and label direction
  • Sales channel recommendations
  • Ongoing support available

What We Can Formulate

Hair care, body care, men's grooming, children's lines and more

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Shampoos & Co-Wash
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Conditioners & Leave-Ins
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Styling Creams & Gels
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Scalp Treatments
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Loc & Braid Products
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Hair Oils & Serums
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Beard & Grooming
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Body Butters & Lotions
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Body Wash & Cleansers
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Lip Care
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Children's Hair Care
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Edge Control

The Formulation Process

From idea to finished formula — here's how we work together

1
Inquiry
Submit your formulation inquiry below with your product vision and goals
2
Consultation
We review your needs and schedule a consultation to discuss your formula direction
3
Development
Our bench chemist develops your formula using clean, professional-grade ingredients
4
Sample & Review
You receive a sample to test and provide feedback before production begins
5
Production
Approved formula goes into production — handcrafted fresh in Mansfield, TX
6
Your Brand Ships
Products ship to you ready for labeling, retail, or client use

Submit a Formulation Inquiry

Tell us about your project and we'll reach out within 1–2 business days.

We respond within 1–2 business days at the email provided.

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Inquiry Received!

Thank you for your formulation inquiry. We'll review your project and be in touch within 1–2 business days.

Why Formulate With TXWNBS?

  • 14+ years of beauty industry experience
  • Bench chemist on staff
  • Clean ingredients — sulfate, paraben, silicone free
  • Low minimums for indie brands
  • Handcrafted in North Texas, USA
  • INCI ingredient lists provided
  • 30+ fragrance options available
  • Full brand support available

Formulation Timelines

  • Semi-custom: 1–2 weeks
  • Custom formula development: 3–6 weeks
  • Sample review & approval: 1–2 weeks
  • Production after approval: 1–3 weeks

⚡ Zelle = Faster Start

Projects with deposits paid via Zelle are prioritized in our production schedule for faster start times.

Send to: TexasWNBS@gmail.com

Prefer to Email?

Reach out directly and we'll get back to you within 1–2 business days.

Email TexasWNBS@gmail.com